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In order to use ESP, you do need to have a Facebook business page.

Facebook business pages actually have to be created as a page within your personal Facebook (with a few exceptions that won't apply to most people so we'll leave that off). 

You'll want so sign into your Facebook account and locate the menu on the left side of the home page.

Select Pages:

 

 

Next, you will be brought to a page listing all of your current pages, along with an option to create a new page

Select Create New Page:

 

 

It will then walk you through filling out your business's information.  One thing to note is it will ask you what type of business you have, we recommend selecting Travel Agency from the drop-down menu, or one of the other categories related to travel.

 

 

Once you've finished entering all of your information, you'll be brought to the administrative side of your page.